Marketing Management + Consulting

Marketing Management

Marketing management provides small business owners with ongoing support to maintain consistency, clarity, and strategic growth—without the overwhelm or burnout. For women-led businesses, this service ensures your brand shows up cohesively across platforms while keeping your messaging clear and intentional. Instead of reacting to every new trend or tactic, your marketing is guided by strategy, purpose, and long-term goals.

Owen Keturah’s marketing management services help clarify your brand voice, organize content, and coordinate campaigns so every effort contributes to meaningful results. From social media planning and email campaigns to seasonal promotions and product launches, marketing decisions are aligned with your brand identity and business objectives. The goal is to move your business from scattered, reactive marketing to consistent, intentional visibility.

This service is ideal for established businesses looking to grow sustainably. By providing structure and strategy, marketing management helps increase brand recognition, build trust with your audience, and make marketing feel manageable instead of stressful. Owen works closely with clients to ensure every campaign, post, and communication reflects their brand personality while engaging the right audience at the right time.

With marketing management, your brand consistently reaches potential customers, reinforces your message, and positions your business as professional, reliable, and memorable—without requiring you to navigate the constant demands of marketing alone.

Services Include: Content Planning, Social Media Strategy, Campaign Coordination, Brand Messaging Guidance, Seasonal Promotions, Marketing Calendar Management, Performance Tracking, and Strategy Consultation.


Marketing Consulting FAQs

  • Marketing consulting is an assessment of where your brand currently stands and where you want it to go. Together, we review your existing marketing output, evaluate what’s working (and what isn’t), and identify whether your efforts are truly supporting your brand and goals.


  • We look at your current platforms, messaging, and visual presence—anything you’re actively putting out into the world. This includes how consistently your brand shows up, how clearly your voice comes through, and whether your content feels aligned with the experience you want to create.

  • This service is rooted in coaching and direction. Rather than creating content for you, I help you gain clarity around your brand voice, messaging, and strategy so you feel confident and equipped to move forward with intention. If you decide you’d like me to create content then we can look at that.

  • Marketing consulting is ideal for business owners who already have a brand in place but feel stuck, scattered, or unsure if their marketing is truly working. It’s especially helpful if you’re growing, pivoting, or ready to show up more consistently and cohesively.

  • You’ll leave with clearer direction, actionable next steps, and a stronger understanding of how to show up in a way that feels aligned with your brand. The goal is cohesion and knowing where to focus your energy–communicating a clear voice in alignment with your brand.

Marketing Management FAQs

  • Marketing management is the ongoing planning, organizing, and coordinating of all marketing efforts to ensure your brand communicates consistently and strategically across all platforms.

  • It saves time, reduces overwhelm, and ensures your marketing efforts are cohesive and aligned with your goals, helping your brand build recognition and trust.


  • Yes. Marketing management can include content planning, scheduling, and strategy for social media platforms to ensure consistent, aligned messaging.

  • Absolutely. This service helps coordinate email campaigns, seasonal promotions, product launches, and other marketing initiatives so everything supports your brand and business objectives.

  • By creating a structured, strategic approach, marketing management ensures consistent visibility, strengthens brand recognition, and allows you to attract and engage the right audience while staying aligned with your business goals.

Marketing Consulting

Marketing consulting accesses where you are and what your current goals are. This also includes reviewing your output, and gauging whether it’s adding to your brand.

In the assessment it’s discerned what platforms you are using, what’s working, and then we look at the other options available based on your goals.

I provide coaching and direction to ensure your voice is clear and consistent with your brand.

Services Include: Brand and Marketing Assessment, Marketing Output Review, Platform Evaluation, Strategic Direction and Recommendations, Brand Voice Coaching.

  • "She has a real knack for making things look simple yet sophisticated."

    Jay Moon Fields, Somatic Coach, Experiential Educator + Author

  • "Owen is incredibly collaborative and provided the insightful feedback and creative direction I needed to turn my vision into a reality. Her approach is refined, sophisticated, and she offers a fresh perspective on all things brand-related that is rare to find."

    Shannon Rowan, Owner + Founder @ 33 Hot Yoga

  • "I couldn’t be happier with the experience or the outcome, and I would confidently recommend Owen to any friend or family member looking for website design and development done right.”

    Todd Shipman, CMO of Wizard Sciences, INHALE Hydration, Natural Action Technology. Social Media + Influencer Manager of Leela QuantumQ Tech, Quantum Upgrade

  • "Her work stands out for its simplicity and elegance – everything is intentional, thoughtfully designed, and free of anything unnecessary. Owen truly listens, incorporates your ideas, and then adds her own creative magic. "

    Laura Schmalzl, P.D., C-IAYT, Integrative Mind-Body Therapy

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