The Challenge
The project had a tight timeline, with the goal of establishing an online presence before the studio officially opened to build early awareness and momentum.

Key Constraints

No professional photography available during the build-out phase

Integration with a third-party scheduling platform

A need to reflect a very specific brand vision—clean, modern, elevated, and slightly edgy

Approach
I focused on creating a strong visual foundation that could stand on its own without imagery.

Designed a clean, modern logo and brand direction aligned with the founder’s vision

Built an initial splash page to establish an early online presence and capture interest pre-launch

Used typography, spacing, and layout to create a sense of refinement and energy without relying on photography

Structured the site to integrate smoothly with the existing scheduling platform

Designed the website to be flexible, allowing for future expansion as content and imagery became available

33 Hot Yoga is an infrared heated yoga and pilates studio based in Ojai, California. I worked with the founder to develop a brand identity and website ahead of the studio’s launch.

Logo, Brand, Website + Magazine Ad for Infrared Heated Yoga + Pilates Studio with Walla Integration, 33 Hot Yoga
Ojai, CA

Outcome
The launch-ready splash page allowed the business to begin building visibility and credibility before opening its doors.

As the studio evolved, the website expanded into a fully realized digital presence that

Reflects a clean, elevated, and modern brand identity

Supports client booking through integrated scheduling

Positions the studio as both approachable and premium within its market

Primary Logo