Graphic Design + Brand Identity

Graphic Design

Graphic design is often the first impression your business makes—and first impressions matter. This service is designed for small business owners who want their brand to look professional, cohesive, and confident without chasing every new trend or navigating complicated technology. Thoughtful graphic design helps your business become instantly experienced in a memorable way, while building trust.

I start each project with research and intention. Time is spent understanding your business, audience, and goals so every decision supports your brand as a whole. From print materials and digital graphics to social media assets and presentations, designs are created to work together as a visual system—ensuring your brand is consistent and recognizable across all platforms.

My design approach is rooted in timeless principles: Typography, balanced layouts, and intentional color use. Together these elements communicate qualities important for small businesses. Instead of trendy visuals that quickly feel dated, the focus is on design that feels polished and aligned with your individual business.

At its core, graphic design is communication and an experience. Every visual choice sends a message. When your design is clear and intentional, your audience quickly understands your level of profession, who you are, and what you are offering. Every single piece is created to be both beautiful and functional, supporting real-world user experience.

Services Include: Business Cards, Brochures, Signage, Digital Downloads, Specific Business Materials, Presentations, and Branded Social Media Graphics.

Graphic Design FAQs

  • Graphic design can include print materials, digital graphics, social media assets, presentations, marketing materials, and branded templates—all designed to work together.

  • Templates offer convenience but not strategy. Custom graphic design is created specifically for your business, audience, and goals, ensuring your visuals reflect your brand’s voice.

  • Yes. A logo is only one piece of your brand. Graphic design ensures everything else—colors, typography, layouts, and materials—support and strengthen that logo. Everything works together.

  • Yes. The focus is on timeless, intentional design that feels current without relying on trends that quickly become outdated.

  • It can be both. Some clients need a one time set of materials, while other businesses choose ongoing design support as their business grows and evolves.

Brand Identity FAQs

  • A logo is just one element of your brand. Brand identity includes all curated strategic visual elements—colors, typography, imagery, messaging.

  • A cohesive brand identity builds trust, communicates professionalism, and helps potential customers understand your business quickly. It makes your marketing more effective and your brand more memorable.

  • Yes! Existing logos can be updated or incorporated into a new full brand system, creating consistency across all materials while keeping elements your audience already recognizes.

  • A strong brand identity creates recognition across social media, email campaigns, websites, and print materials, making your business look polished and professional while reinforcing your messaging.

  • It can be both. Some businesses need a full brand refresh once, while others benefit from ongoing support as they grow, allowing their visuals and messaging evolve with them.

Brand Identity

Brand identity is more than just a logo—it’s how your business is experienced and remembered. For small businesses that have grown or evolved, this service ensures your branding reflects who you are and where you are headed. A strong brand identity helps your business stand out, and connect with the right audience without confusion. 

Through strategic choices: typography, color palettes, and visual systems, your brand identity becomes a cohesive, recognizable, and geniune representation of your business. Every element is intentional—from fonts and colors to imagery and layout—so your business communicates, professionalism and clarity at every touchpoint. A well-crafted brand identity builds trust, makes your messaging consistent, and makes it easier for customers to say “yes” without hesitation.

Whether you’re updating an existing brand or starting fresh, a thoughtful identity allows your business to feel aligned, intentional, and memorable. Brand identity is not only visual—it’s strategic, ensuring that your messaging, marketing, and online presence all support the story you want to tell.

Services Include: Logo Design, Visual Brand Systems, Typography, Color Palette Development, Print and Digital Brand Guidelines, Brand Strategy, Creative Consulting.

  • "She has a real knack for making things look simple yet sophisticated."

    Jay Moon Fields, Somatic Coach, Experiential Educator + Author

  • "Owen is incredibly collaborative and provided the insightful feedback and creative direction I needed to turn my vision into a reality. Her approach is refined, sophisticated, and she offers a fresh perspective on all things brand-related that is rare to find."

    Shannon Rowan, Owner + Founder @ 33 Hot Yoga

  • "I couldn’t be happier with the experience or the outcome, and I would confidently recommend Owen to any friend or family member looking for website design and development done right.”

    Todd Shipman, CMO of Wizard Sciences, INHALE Hydration, Natural Action Technology. Social Media + Influencer Manager of Leela QuantumQ Tech, Quantum Upgrade

  • "Her work stands out for its simplicity and elegance – everything is intentional, thoughtfully designed, and free of anything unnecessary. Owen truly listens, incorporates your ideas, and then adds her own creative magic. "

    Laura Schmalzl, P.D., C-IAYT, Integrative Mind-Body Therapy

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