Laura Schmalzl is an integrative mind-body therapist with a deep academic and clinical background in the study of the body and brain. She needed a cohesive brand identity and website to support the growth of her private practice and attract aligned clients.
Logo, Brand + Website for Integrative Mind-Body Therapy, Laura Schmalzl
Santa Barbara, CA
The Challenge
The brand needed to communicate a high level of professionalism and credibility, while also reflecting Laura’s warmth and vibrant personality.
Additionally, the website required a foundation that could support future functionality, including:
Online payments
Fillable intake forms
Expanded client services
Scheduling
The challenge was to create a design that felt refined and trustworthy, without becoming overly clinical or impersonal.
Approach
I focused on building a brand and digital presence that balanced clarity, professionalism, and personality.
Designed a clean, modern logo and visual identity aligned with her expertise and tone
Developed a structured website layout that communicates complex services in an accessible way
Used typography, spacing, and minimal design elements to create a sense of calm and trust
Built the site in Squarespace with scalability in mind, allowing for future integrations and growth
Collaborated closely with Laura to ensure the final result felt both accurate and personal
Outcome
The final brand and website position Laura as a trusted, high-level practitioner while remaining approachable and human.
The site provides a clear foundation for her evolving practice, allowing her to:
Communicate her work with clarity and confidence
Attract clients aligned with her approach
Expand her offerings over time with built-in flexibility
Deliverables
Logo Design
Brand Identity
Squarespace Website
Logo
Favicon
Brand Card
Website, Home page
Website, Laura
Website, Testimonials
