The Challenge
The project required translating a highly personal and symbolic vision into a cohesive and elevated brand system.

Incorporate meaningful elements, including a feather and a desire for a “golden” quality, without feeling literal or overly stylized

Capture a sense of tradition and depth rooted in Ayurveda while maintaining a refined, modern presentation

Work with initial photography that felt visually busy and misaligned with the emerging brand direction

Create a cohesive experience across logo, brand, and website

Approach
I took a hands-on, mixed-media approach to create something more dimensional and unique.

Began with physical materials, using watercolor and hand-drawn elements to build organic texture and depth

Digitized and refined these elements to create a cohesive, iridescent visual mark

Developed a logo that subtly captures luminosity and softness without relying on flat digital effects

Designed the website with a serif typeface, generous spacing, and wide margins to reflect tradition, calm, and intentionality

Guided the clients in refining their photography, moving toward simpler, more neutral backgrounds to better align with the brand