You’re Going to Die is a nonprofit creating community-based conversations and experiences around death and mortality. This project involved designing a set of adaptable graphics for digital platforms and broader promotional use.
Non-profit Community Based Conversation + Opportunities San Francisco, CA
The Challenge
The subject matter required a visual approach that felt honest, raw, and engaging without becoming overly heavy or inaccessible.
Create graphics that reflect the depth and intensity of the topic while remaining inviting
Design assets that could be repurposed across multiple formats and platforms
Develop a distinct visual tone that stands apart from typical nonprofit design
Balance grit with clarity to ensure readability and usability
Approach
I explored a tactile, hands-on process to create a more authentic and expressive visual language.
Began with physical materials, using spray paint to introduce texture and rawness
Brought these elements into a digital environment to refine and scale across formats
Emphasized typographic weight, particularly on the “D,” to reinforce the message visually
Designed with flexibility in mind so assets could adapt to social, print, and email use
Outcome
The final graphics are bold, textured, and adaptable across platforms.
Capture a gritty, honest tone aligned with the organization’s mission
Stand out visually while maintaining clarity of message
Provide a flexible system that can be reused across multiple touchpoints
Deliverables
Facebook Banners
Multi-Use Campaign Graphics (Digital + Print Adaptations)
