Vin Antico is a casual yet elevated restaurant focused on local, seasonal fare. This project involved designing an event announcement that aligned with the restaurant’s refined aesthetic while promoting a special dining experience.
Announcements for Farm to Table Restaurant, Vin Antico
San Rafael, CA
The Challenge
The piece needed to function as a promotional flyer without feeling like a traditional flyer.
Maintain a high-end, editorial feel appropriate to the restaurant’s brand
Communicate event details clearly without compromising aesthetic quality
Balance imagery and typography in a way that reflects the importance of the food
Avoid common, overly promotional design approaches
Approach
I drew inspiration from classic manuscript and editorial layouts to elevate the design.
Used wide letter spacing and restrained typography to create a sense of refinement
Matched the typeface to the existing logo to maintain brand consistency
Incorporated a subtle graphic flourish to add character without distraction
Reduced the scale of the image to allow the typography and content to lead
Balanced composition to ensure the design felt intentional and grounded
Outcome
The final piece is understated, elegant, and aligned with the restaurant’s identity.
Communicates event details with clarity and sophistication
Avoids the feel of a traditional flyer while still functioning as one
Reflects the quality and intention behind the dining experience
Deliverables
Event Announcement (Print + Digital)
