The Challenge
The identity needed to feel minimal and modern while still carrying the depth and meaning behind the practice of yoga.

Translate conceptual meaning—“to yoke” or unite—into a simple, recognizable mark

Work within a specific typographic direction while creating something distinct

Develop a logo that functions across multiple applications, from signage to printed materials

Extend the identity into physical touchpoints within the studio experience

Approach
I grounded the design in both concept and form, building from typography outward.

Joined the “n” and “y” in the logotype to visually represent the idea of connection

Contained the mark within a circle to symbolize wholeness and unity

Added a subtle outer line to frame the form and reinforce a clean, modern aesthetic

Extended the tagline beyond the circle to create movement and draw the viewer inward

Designed additional elements, including a “Compassion” door piece and punch cards, to carry the brand into the physical space