Martin, founder of Union Yoga wanted a simple and modern logo and brand and came to me with a vision involving the use of a specific font. Using the definition of yoga “to yoke” I joined the n and y. Building from there I contained it within a simple circle—the body representing a whole. Framing the circle with a light line finishes the modern clean touch, while the tagline coming out of the circle anchors the logo and brings the viewer into the circle. Factoring in the qualities within the practice, he wanted something for the door. Compassion set in a two line format created and matched the modern brand. We took it further into punch cards with four different fronts.

Logo, Punch Cards, Postcard, and Door Decal for Yoga Studio
San Francisco, CA