The Challenge
The flyer needed to appeal to two distinct audiences while maintaining a cohesive and elevated tone.
Attract both wellness-oriented clients and high-end, business-minded individuals
Communicate event details clearly without overcrowding the layout
Reflect the essence of both yoga and pilates through visual restraint
Establish a tone that felt premium, calm, and intentional
Approach
I focused on simplicity, clarity, and refined composition to align with both the audience and the disciplines.
Used a minimal layout to create a sense of calm and spaciousness
Prioritized hierarchy and spacing to guide the viewer through key information
Selected typography that felt clean and elevated without being overly stylized
Balanced visual restraint with enough structure to maintain clarity and engagement
This project involved designing a promotional flyer for a curated yoga and pilates workshop aimed at attracting a dual audience—fitness-focused clients and high-level professionals.
Workshop Announcement for Leigh Ferrara + Caitlin Kolb San Francisco, CA
Outcome
The final flyer is clean, modern, and aligned with a high-end wellness audience.
Appeals to both fitness clients and professional clientele
Communicates information clearly while maintaining a refined aesthetic
Reflects the core qualities of yoga and pilates through thoughtful design choices
Deliverables
Event Flyer (Print + Digital)
Workshop Announcement