The Challenge
The primary challenge was balancing opposing qualities within a cohesive system.

Capture a distressed, tactile “stamp” aesthetic without losing a sense of polish

Create a logo that felt intentional rather than overly stylized or decorative

Design a manifesto that could hold a large amount of text while maintaining clarity and visual interest

Ensure both pieces felt aligned in tone and functioned across digital and print formats

Approach
I focused on using typography and texture as the foundation for both pieces.

Selected a typewriter-style font to reference the physical action and character of a stamped imprint

Designed a simple bordered form with distressed texture to reinforce the concept while maintaining structure

Balanced rough and refined elements to achieve a mark that feels both raw and considered

For the manifesto, used varied typography, spacing, and minimal graphic elements to guide the reader through the content

Created rhythm and hierarchy to make dense information feel dynamic and digestible