The Challenge
The materials needed to feel cohesive across multiple touchpoints while reflecting the tone of a relaxed yet elevated weekend experience.

Create a unified visual language across different formats and uses

Balance a sense of playfulness with a refined, intentional aesthetic

Design pieces that enhance the guest experience throughout the weekend

Maintain clarity and usability within each individual item

Approach
I approached the project as a connected system of pieces rather than standalone designs.

Developed a consistent visual direction that carried across all materials

Used typography and layout to create a balance between casual and elevated

Designed each piece with its specific context in mind, from informational to experiential

Incorporated subtle design elements to tie the full weekend experience together