This project supported a Boston Marathon fundraiser for a runner representing the Boston Fire Department. The goal was to create a cohesive set of materials to drive awareness, encourage donations, and support an in-person fundraising event.
Coaster, GoFund Me Page, Email + Instagram for Boston Marathon fundraiser.
The Challenge
The campaign needed to engage multiple audiences across both digital and physical touchpoints while maintaining a consistent and energetic tone.
- Create a unified visual presence across platforms with different formats and constraints
- Capture the runner’s personality—energetic, approachable, and driven
- Encourage participation and donations through clear, engaging design
- Design a memorable physical element for the fundraising event
Approach
I developed a cohesive campaign that extended across digital and in-person experiences.
- Created a consistent visual language to unify email, social media, and fundraising page graphics
- Used bold, approachable design elements to reflect the runner’s personality and mission
- Designed custom coasters for the event as a tactile, memorable takeaway
- Ensured clarity of messaging across all materials to support fundraising goals
Outcome
The final campaign created a strong and engaging presence across all touchpoints.
- Maintains consistency across digital and physical platforms
- Supports community engagement and fundraising efforts
- Extends the experience beyond the event through thoughtful, branded materials
Deliverables
- Coaster Design
- GoFundMe Page Graphics
- Email Design
- Instagram Graphics
- Customized Banner for Event Space Decor
Coaster
GoFund Me
Facebook Cover for Donation Page
Email Graphic for Event