Yoga Tree hosted an Off the Mat Leadership Training and needed promotional materials to communicate a content-heavy offering in a clear and engaging way. The project included both a postcard and poster design.
Postcard + Poster for Off the Mat Leadership Training Yoga Tree San Francisco, CA
The Challenge
The materials needed to carry a large amount of information while remaining visually compelling and easy to navigate.
Organize copy-heavy content without overwhelming the viewer
Maintain clarity and readability across both small and large formats
Use minimal imagery while still creating visual interest
Balance informational structure with an engaging, elevated aesthetic
Approach
I focused on hierarchy, spacing, and texture to guide the viewer through the content.
Broke information into distinct sections using clear typographic hierarchy
Used letter spacing and scale to create emphasis and rhythm
Incorporated a textured background to add depth and visual interest without competing with the text
Designed the layout to allow the viewer to move through the information intuitively
Outcome
The final materials are structured, engaging, and easy to absorb despite the volume of content.
Transforms dense information into a clear and navigable layout
Maintains visual interest while prioritizing readability
Creates a cohesive campaign across both postcard and poster formats
Deliverables
Postcard Design, Print + Digital Files
Poster Design, Print + Digital Files
Postcard, Front
Postcard, Back
Poster