Les needed a postcard to promote his yoga classes. The challenge: His design was outdated (hello Papyrus IYKYK). Having been a student of his, I knew his character attributes as a teacher—thus the goal was to create a bold and light yet professional tone. Removing the saturation from his photo and using color in the copy, all caps and lower caps the information was delivered in the structure often found in his classes, while having that lightness.

Postcard for Yoga Teacher, Les Leventhal
San Francisco, CA