Kerri is a multi-faceted practitioner with evolving offerings, seeking a logo that could grow alongside her work while remaining personal and distinct. She was drawn to a script-style logo that felt expressive and fluid.
Logo for Activist, Motivator, + Author, Kerri Kelly NYC, NY
The Challenge
The direction of using a script font risked feeling generic and widely used, which would not reflect the uniqueness of her work or her evolving path.
Create a script-based logo that felt personal rather than templated
Ensure the identity could evolve with her expanding offerings
Capture a sense of movement and individuality within the mark
Approach
I shifted away from using an existing typeface and instead focused on creating something entirely custom.
Used Kerri’s own signature as the foundation for the design direction
Hand-drew and refined letterforms to enhance flow, balance, and readability
Preserved the natural movement of script while elevating it into a cohesive mark
Focused on subtle adjustments that made the logo feel intentional and uniquely hers
Outcome
The final logo is a custom signature mark that feels both personal and elevated.
Creates a distinct identity that cannot be replicated through standard fonts
Reflects the fluid, evolving nature of her work
Provides a flexible foundation that can grow alongside her offerings
Deliverables
Custom Signature Logo
Refined into Vector as Logo
