HortonCulture a landscape company offering high-end, modern organic outdoor design services—came to me looking for a logo update that better reflected his approach and set him apart within his industry.
Logo, Business Card + Sign for Landscaping Company, HortonCulture Brewster, MA
The Challenge
The existing logo relied on a highly detailed tree illustration with a more dated, “new age” aesthetic that didn’t align with the quality or direction of his work.
The goal was to create a stronger, more refined identity that
Differentiated him from other landscape companies
Reflected a modern, elevated approach
Felt aligned with his personality and taste
Approach
Through a deeper discovery process, I identified key personal and aesthetic preferences that informed the direction of the redesign.
Drew inspiration from the structure and character of the mimosa tree, a meaningful reference point for the client
Shifted away from detailed illustration toward a more minimal, intentional form
Paired Palm Canyon Drive with Futura to create contrast between organic and modern elements
Focused on typography and restraint to establish a grounded, contemporary tone
Outcome
The final logo is a refined, elevated mark that better represents the quality and direction
of HortonCulture’s services.
Positions the brand as modern and design-forward within the landscape industry
Creates a clear visual distinction from more traditional competitors
Aligns the identity with the client’s personality and high-end offering
Deliverables
Primary + SecondaryLogo Redesign
Business Cards with Print Ready Files (Front + Back)
Yard Signs
Large Magnets to Attach to side of Work Vehicles
Apparel for employees with logo on front + back
Primary Logo
Business Card Front + Back
Sign
