The Challenge
In this category, many advertisements rely on overly decorative script fonts, tight spacing, and dense layouts, making them difficult to read and visually overwhelming.

Create a flyer that feels distinct and eye-catching without relying on clutter

Improve readability while maintaining visual interest

Avoid common stylistic trends that feel overused or dated

Balance an organic feel with a sense of refinement

Approach
I intentionally moved away from typical design patterns within this space.

Incorporated hand-drawn elements to introduce personality and uniqueness

Paired these with a clean sans serif typeface to maintain clarity and contrast

Used spacing and layout to create breathing room and improve readability

Focused on a balance between organic expression and structured design