Lorelei, owner of Dandelion Vitaliti came to me with pieces of a vision. She was seeking a logo made up of diamond elements containing a heart. Since the heart shape is common, I decided to blend the sharp attributes of the diamond to inform the shape of the heart —the combination created a unique, modern and elevated shape. Adding simple lines from the center outward gives it movement. The different type treatments create hierarchy and add an elegance.

Logo for Eco Salon + Stylist, Lorelei Witte
Fairfax, CA