The Challenge
The core challenge was to create a mark that felt unique and elevated while working with familiar symbolic elements.

The heart shape, while meaningful, is widely used and can easily feel generic. The goal was to:

Create a distinctive and modern interpretation

Balance strength and softness within the mark

Reflect both structure (diamond) and emotion (heart) in a cohesive way

Approach
I focused on merging the qualities of both symbols into a single, refined form.

Used the sharp geometry of a diamond to inform and reshape the traditional heart silhouette

Created a custom mark that feels structured yet expressive

Introduced subtle line work radiating from the center to add movement and energy

Paired the symbol with thoughtful typography to establish hierarchy and elegance

Maintained a minimal, modern aesthetic to ensure versatility across applications